From securing the perfect domain to establishing your brand’s identity to making sure everything works properly, there’s a lot at stake.
It’s easy to get overwhelmed in the process, but luckily we’re here to offer a compass toward success — at least from a design point of view.
In this article, we will give you a brief overview of four fundamental things to keep in mind when designing your website. Get prepared and read on to discover more.
1. Establish an On-Brand Aesthetic & Carry It Out in the Site
The pros at Roud Studio cover just how important it is for a website to get this right.
Branding, color schemes, and images all fall into this category. Have your logo on your home page, have images that are either curated for your site or that work well to promote your products, and importantly have a font choice that is professional and legible.
Ensure your color scheme isn’t headache-inducing and that it matches other parts of your companies advertising. You can even play with color theory as different colors have different connotations.
Also, ensure that the important parts of your site are where the eye is naturally drawn to. Have an even balance between text and images to draw the customer’s eye to the information you want them to pay the most attention to. There is fancy tech out there that can help you figure this out, but you can also do it by simply opening up the site and seeing what you look at first.
2. Create Purpose-Driven Copy That Functions With Your Design
The copy you put on your website should work in tandem with the design.
Well-designed sites make use of curated copy that’s focused on setting the scene for your brand’s story, clearly communicating with your audience, and packing the punching power of conversion.
Tailoring the content of the website to the design isn’t just smart for business (keep reading about conversion and navigation) but it creates a results-focused aesthetic that you simply won’t achieve with sub-par content written without the design in mind.
Pro-tip — at a minimum, give the copywriter you’re working with wireframes of the design, so they are writing as bespoke as possible.
3. Design for Mobile — Don’t Leave It As An Afterthought
Too often, the mobile design of a website is left as an afterthought. Don’t fall into this trap.
Whether you’re using a template theme or working with a web designer, designing your website for both desktop and mobile use is imperative. It’ll make your customers take your business seriously, improve conversions, and earn you more money.
4. Conversion Is Key — Make It Easy to Navigate
If your site is unbelievably complicated to navigate, people will leave. Plain and simple. If they can’t search for what they need or find it in a drop-down or side menu, they will likely leave your site fast.
You may not get your design right the first time. It can be a case of trial and error but put yourself in the consumer’s shoes. If you find fault with something on your site regarding ease of navigation, work out how best to fix it. Take inspiration from other sites and consumer feedback, so you can find the best solution for your needs.
Designing a website can feel intimidating, but it doesn’t have to be. With the four above tips in mind, you’ll start the journey with a solid foundation that will gain you respectable exposure and start earning you money ASAP.