Search engine optimization contains different techniques and tools to improve the visibility of a URL on the web search engine, SEO among social media marketing techniques make sure the visitors to get the right URL and get the right the information. The bad guys may use some black hat SEO techniques to increase the page rank of fake page. Below is the complete discussion on SEO Poisoning attack.
What Is SEO Poisoning
According to F-Secure SEO poisoning is one of the growing web attack, in this attack an attacker insert their script in apache config and .htaccess file, the script redirect the user (may be bot) on a particular page. They are basically using cross site scripting (XSS) attack for this purpose.
Purpose of SEO Poisoning Attack
There are not a single purpose behind SEO attack, its highly depends on the nature of the attack. An attacker might use this attack to increase the page rank and search engine visibility of a web site by using keyword stuffing called SEO poisoned page.
The another purpose is that hacker wants to steal your confidential information like your ID Password and your credit card number etc.
The above picture demonstrate google result and the website that is affected by SEO attack that redirect the visitor on malicious pages. The malicious page might contain some sort of back doors that will cover your operating system.
How to Protect Against SEO Attacks
If you are a web master and supposed that you can protect your user and website from SEO attack by using URL filtering than you are wrong. Content inspection and filtering and payload detection works better, to prevent the malicious content from reaching the user. The most important key of protection is educate the users against SEO attack so that they aware about the tricky event.
Some SEO attack some hacker might use your website to inject their so protect your website against code injection vulnerabilities like XSS and RCE (remote code execution).